Welcome! My friends call me CJ, and I’m a creator of worlds. I’m also owned by cats, a storyteller, speaker, entrepreneur and often called a multi-passionate/multi-potentialite. More importantly, I’m a Creativity & Mindset Coach who helps people (like you) with unleashing their creativity and setting up habits and rituals that let you launch side hustles and projects - transforming your best creative life!

How did I get here? Well, it’s been a roller-coaster journey so far...

I created my first world when I was 5 - my start to storytelling. A world of little beings who lived above us in the clouds and had their own society, flaws, language and religion. I never finished the story but I didn’t care. I was hooked, and I went on to write story after story.... with very little need to finish them. Fast forward and the world’s perception of “the right way” to do things hit me hard. As an ENTP, I think big and cultivating the beginning of ideas is my superpower. Confronted with detailed routines, daily task lists and world limits, along with having to finish everything for it to count, I struggled to feel happy doing what I love and told myself my creativity was less important than what I did for work. 

I started to see myself as the problem. I would just have to change who I am if I wanted to succeed. It left me with a bad case of perfectionism and “not good enough”-ism. It didn’t help that I was struggling to find my place in the world. Being biracial and living in both creative and business environments, I felt like I didn’t belong anywhere because I didn’t fit in 100%.

Through my own mindset work, I uncovered the limiting beliefs I had been hearing and telling myself that were causing me to go against my tendencies and natural style. I saw how I had created more friction than flow in my life - no wonder it felt like slogging through quicksand! I listened to my intuition and created new rituals and processes that worked with my inner wild, instead of caging it. 

Now as a coach, I help people transform their thinking, release limiting beliefs and develop new habits to help them realise their dreams faster. I use storytelling techniques developed over 25 years of creative writing to help clients unlock their potential and leap into their zone of genius.

Design the life you want to live now, not in twenty years or after you change who you are to fit into the cages of a constricted system.